Swedish-Kenyan designer: Ayayo

28 avril 2008

Swedish-Kenyan designer: Ayayo

Jenny Ocholla Ayayo graduated from the London College of Fashion in England in 1999 and shortly after set up the label AYAYO. The first collection of handcrafted leather shoes and accessories, launched for autumn/winter 2000, quickly caught the attention of both the press and the fashion industry.

AYAYO shoes and bags are objects of desire aimed towards women appreciative of high end luxury and keen to add precious pieces to enhance their look. Clean and streamlined shapes together with unexpected details and textures very much make the pieces personal. By using extraordinary handcrafted shapes and unexpected material combinations such as exotic skins and man made coated fabrics & patterns, AYAYO has shaped a feminine style that captures the moment and looks away from the mainstream. The designer Jenny Ocholla Ayayo finds inspiration in everything from her Scandinavian and African cultural heritage to Elsa Schiaparelli to vintage clothes and independent women of all times and places.

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Isn't she amazing? To see more click here

DID YOU KNOW?

In 2004 AYAYO was awarded Best Fashion Accessory Designer by ELLE magazine and received a nomination for Best Fashion by Scandinavian magazine Nöjesguiden the same year.

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